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ABSTRACT: The purpose of this study is to investigate the relationships between demographic traits and shopping behaviours include: prestige sensitivity, price consciousness, value consciousness and shopping hedonism.This study seek to develop a better understanding of Iranian consumers and determine their shopping behaviours. A structured questionnaire was developed to collect data and totaling 206 questionnaires of Iranian consumers were analyzed. T-Tests, ANOVA and multiple linear regressions are used to analyze the effects of demographics (independent variables) on shopping behaviors (dependent variable). The results indicated that gender and age have significant impact on prestige sensitivity and shopping hedonism. Other demographic variables produce non-significant results. Taken together our findings suggest that among several demographic variables, age and gender may be useful in predicting only two variables of shopping behaviors; i.e. prestige sensitivity and shopping hedonism. In general it seems Iranian marketers should pay special attention to females and younger people. They should consider prestige sensitivity and shopping hedonism in their marketing activities for them. The present findings provide precious information for marketers in Iran by investigation  the consumers’ demographic traits in shopping behaviors
Key words: Demographics, Shopping Behaviors, Prestige Sensitivity, Price Consciousness, Value Consciousness, Shopping Hedonism.

Original Article, B14
Rasoli M., Rostamzadeh R., and Esmaili A.
J. Appl. Bus. Fin. Res. 2(4): 106-110, 2013

ABSTRACT: The main objective of this study is to determine the main factors effecting on the customer's purchase intention in the mobile phone industry. The study population consisted of all mobile phone retailers in the city of Tabriz-Iran. For this reason 200 samples were taken and Wang’s model is examined at the retail level. This study is an applied research and has used a deductive approach. Data collection method in this study was questionnaire. After confirmatory factor analysis and charting, it was found that variable associated with subjective perception of the capabilities of the company has a direct and significant effect on quality and brand reputation. Brand awareness has a direct and meaningful effect on quality perception. Also quality perception has a meaningful effect on famous brand and repurchasing intention and finally famous brand influence on repurchasing intention is verifiable. In this research, we used subjective perception of the capabilities of the company in modeling of repurchasing intention of customer for first time.
Key words: Subjective perception, Brand awareness, Quality perception, Famous brand, Nokia, LISREL.

Original Article, B15
Rasoli M., Jafari A., and Emari Z.
J. Appl. Bus. Fin. Res.. 2(4): 111-120, 2013

ABSTRACT: The purpose of this study is reviewing the relationship between manufacturer product strategies with supply chain inventory a Iran Company. For this purpose the relationship between manufacturer product strategies with hierarchical structure and flexibility manufacturing strategies with supply chain inventory were investigated. This study is of applied and survey type. The statistical society used in this research include, marketing managers, production and financial managers and industry engineers that work in Company. The number of mangers mentioned above is 25 that were chosen as our statistical society. The capacity of sample statistic is equal of 20 that, is selected by class accidental sampling. The method of gathering of information in this research is questionnaire. Also designed on the basis of 5 selections   Likert scale. The Alpha was equal =0.855 and it has enough credit.   In this research the relationship between manufacturer product strategies and supply chain inventory collection from among the scholars in different parts of the industry who are working in production management, financial management, industrial management and marketing departments of different firms and the case sample comprised warehouse suppliers' chain of the firms. The hypotheses of this research are analysed by Chi-square test and variance analysis (ANOVA) of statistic exam. The results of research show that there is no relationship between the manufacturer product strategies and hierarchical structure but there is a relationship between supply chain inventory and hierarchical structure. Similarly, there is a relationship between flexible manufacturing strategies and supply chain inventory.
Key words: Manufacturer Product Strategy, Flexibility manufacturing strategy, Cost leadership strategy, Supply chain Inventory, Supply chain inventory management